Blog Posting for ENT Practices

How to improve user experience and your rankings in search engine results by maintaining a blog.

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Ear, nose, and throat practices have such a diverse assortment of treatments there is a ton of potential for education. Monthly blog posts can provide that vehicle.

Regular blogging drives potential patients to your website, provides regular content you can use in a variety of ways, and is important for SEO for your site. Your blogs are seen as new content, and new content helps your site rank higher in organic search.

Blog Posting Basics

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Very Effective
  • Do It Yourself: Possible, But Very Time Consuming
  • Typical Cost: Free – $500/month

94% of people who share blog posts do so because they think it might be helpful to others.

Source: Shorr Solutions

Post Consistently

A strong signal of an active website is by always releasing content and updates. Blogs is an easier way to signal to Google you have fresh, relevant content that allows you to be seen in a variety of relevant searches. 


Websites that also have a blog are shown to have 434% more indexed pages.

Source: OptinMonster

Writing consistently and writing well can be difficult for an ENT practice. Problems and procedures are complex, and they take time to write - which is where Advice Media would be a great partner! 

Advice Media understands that patients want to see up-to-date information regarding their conditions and necessary procedures, which indicates to them that your business is cutting-edge, active, and aware of its patients’ needs. 

We are available to ensure you always have fresh and updated content on your website. 

Choose Topics That Patients Will Find Relevant

Each blog should also focus on a single topic, offering education on the condition/problem and your solutions.

Some questions you should ask yourself when writing a blog post may include:

  • Who is my target audience?
  • What is my audience searching for?
  • Why should people care about this topic?
  • Does this help establish me as an expert on this topic?
  • Is it interesting?

The reader should view this as valuable, educational material, and it can help establish your ENT practice as an ENT authority.

Always Include a Call to Action

You don’t just want people visiting your ENT blog - you want them to take action. If you write a blog post about one of your solutions to a common problem, it would benefit you to have them call your office or schedule an appointment. After they are engaged in the content you posted, they will be more inclined to take action if there is an easy way to act upon their interest.

We recommend every ENT provider has an active blog. It can be time-consuming to always come up with new content to write about - which is where Advice Media would be a great partner! 

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