Blog Posting for Dermatology Practices
How to improve user experience and your rankings in search engine results by maintaining a blog.
Your dermatology practice website needs a blog.
Regular blog posts can drive traffic and potential patients to your site, provide regular content to link to on your social media pages and in your email messages, and are important for SEO for your site. The bots that are continually crawling your site view blogs as new content, and new content helps your site rank higher in organic search.
Blog Posting Basics
Your Available Options At-a-Glance
- Generating New Patients: Very Effective
- Do It Yourself: Possible, But Very Time Consuming
- Typical Cost: Free – $500/month
A strong signal of an active website is always releasing content and updating your website. Blogs are an easy way to signal to Google you have fresh, relevant content that allows you to be seen in a variety of relevant searches.
Choose Topics That Patients Will Find Relevant
What should your blogs say? Each post should focus on a single treatment or procedure performed at your dermatology practice. These should be informational, not fluff; they can help position your practice as the dermatology experts.
Some questions you should ask yourself when writing a blog post may include:
- Who is my target audience?
- What is my audience searching for?
- Why should people care about this topic?
- Does this help establish me as an expert on this topic?
- Is it interesting?
Sharing your extensive knowledge in dermatology grows your authority, drives more traffic to your site, and helps potential patients understand your service offerings.
Always Include a Call to Action
You don’t just want people visiting your dermatology blog - you want them to take action. If you write a blog post about one of your procedures, it would benefit you to have them call your office, schedule an appointment, or request a consultation. After they are engaged in the content you posted, they will be more inclined to take action if there is an easy way to act upon their interest.
We recommend every dermatologist has an active blog. Writing a monthly blog post can be difficult to maintain - which is where Advice Media would be a great partner!
Advice Media understands that patients want to see up-to-date information regarding their chosen procedures, which indicates to them that your business is cutting-edge, active, and aware of its patients’ needs.