Blog Posting for Dental Practices
How to improve user experience and your rankings in search engine results by maintaining a blog.
Content creation and blogging can drive traffic to your site, encourage sharing on social media or through your email marketing, and help with your website’s SEO.
A consistent blog that is actively updated helps you create content for new and existing patients. There is also the added benefit that, even if you redesign your website, you will always have your blog’s content!
Blog Posting Basics
Your Available Options At-a-Glance
- Generating New Patients: Very Effective
- Do It Yourself: Possible, But Very Time Consuming
- Typical Cost: Free – $500/month
The most important aspects of any blog are that posts are consistently added, each blog post is focused on a single topic, and the blog needs to have tremendous value to the reader. Being a dentist, you have a wealth of knowledge and sharing that knowledge helps your authority as a dentist, drives more traffic to your site, and helps users understand dental procedures and their benefit.
A strong signal of a healthy website is making sure your site is active and consistently being updated. Blogs signal to Google you have fresh, relevant content. Consistent blogging also increases the footprint of your site, giving you a chance to gain visibility in a diverse variety of related searches.
Choose Topics That Patients Will Find Relevant
Each blog post must be focused on a single topic that would have value to the reader. Some questions you should ask yourself when writing a blog post may include:
- Who is my target audience?
- What is my audience searching for?
- Why should people care about this topic?
- Does this help establish me as an expert on this topic?
- Is it interesting?
Being in the dental industry, you have a wealth of knowledge. Sharing that expertise grows your authority in your field, drives more traffic to your site and helps potential patients understand your service offerings.
Always Include a Call to Action
Your blogs can act as a conversion tool, as long as compelling calls to action are included in your posts. For example, if you write a blog post about the benefits of professional teeth cleaning, it would make sense to have them call your office, schedule an appointment, or request a consultation. After they are engaged in the content you posted, they will be more inclined to take action if there is an easy way to act upon their interest.
We recommend every dental practice have an active blog. It can be time-consuming to always come up with new dental content to write about - which is where Advice Media would be a great partner!
Advice Media understands that people want to see up-to-date information regarding their chosen services, which indicates to them that your practice is cutting-edge, active, and engaged with its patients.