Blog Posting for Cannabis Businesses
How to improve user experience and your rankings in search engine results by maintaining a blog.
Content creation creates a better user experience and improves your rankings in search engine results.
One of the most effective strategies for consistently releasing new content is by maintaining a blog. Blogging can drive new customers to your site, establish you as the expert in the cannabis space, encourage social media and email sharing, and help with your website’s SEO.
Blog Posting Basics
Your Available Options At-a-Glance
- Generating New Patients: Very Effective
- Do It Yourself: Possible, But Very Time Consuming
- Typical Cost: Free – $500/month
Google and other search engines are looking to make sure your site is active and consistently being updated; this is a strong signal of a healthy site. Blogs signal to Google you have fresh, relevant content. Consistent blogging also increases the footprint of your site, giving you a chance to gain visibility in a diverse variety of relevant searches.
Choose Topics That Customers Will Find Relevant
It is crucial that each blog post is focused on a single topic that would have value to the reader. Some questions you should ask yourself when writing a blog post may include:
- Who is my target audience?
- What is my audience searching for?
- Why should people care about this topic?
- Does this help establish me as an expert on this topic?
- Is it interesting?
Being in the cannabis space, you have a wealth of knowledge. Sharing that knowledge grows your authority in the cannabis business, drives more traffic to your site, and helps potential customers understand your product.
Always Include a Call to Action
You don’t just want people visiting your blog - you want them to take action. The best way to do this is to add different calls to actions within your blog posts. For example, if you write a blog post about one of your products, it would benefit you to have them visit your store, give you a call, or add the product to their cart. After they are engaged in the content you posted, they will be more inclined to take action if there is an easy way to act upon their interest.
We recommend every cannabis business has an active blog. It can be time-consuming to always come up with new content to write about - which is where Advice Media would be a great partner!
Advice Media understands that customers want to see up-to-date information regarding their chosen products or services, which indicates to them that your business is cutting-edge, active, and engaged with its customers.